What is Viral Marketing?

It’s no secret that everyone from large multinational corporations to small businesses are beginning to see the advantages of using the Internet as an advertising medium. Not only is there a much wider audience for the taking (both in terms of size and geographical location), it can be much more cost effective.

Viral Marketing embraces word of mouth via online social networks to spread a marketing message. Virals can take many forms, one of the most effective being interactive branded viral games. As well as being extremely addictive, a good viral game will generate repeat plays, maximising the exposure of your brand.

How We Guarantee Results

There are two main elements to a successful viral marketing campaign:

1) An infectious Viral that people want to pass on - We have over 15 years experience of game development on various platforms, we are experts in creating games that people want to play and pass on.

2) Successful seeding to guarantee a large audience from the outset - Seeding is the term often used to describe the initial distribution of a viral and is arguably the most important part of any viral marketing campaign. Using our growing network of hundreds of contacts at online games portals and community sites we can get your finished viral game in front of an audience of thousands worldwide at the launch of your campaign. This guarantees the maximum exposure for your brand right from the start and the long-term success of your campaign.

Quantifying Results

Tracking any Viral campaign is very important in order to measure ROI. This is why we use industry leading real-time tracking in our viral games. You’ll be able to log in and see detailed, up-to-date stats on who is interacting with your brand and how.

If you’d like more information on how we can expose your brand, product or website to a massive worldwide audience, at a fraction of the cost of traditional marketing methods, please get in touch.

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