Flash Advergame Experts
What if you were told that there was a form of advertising that can reach millions worldwide, for around the cost of a couple of glossy magazine adverts? Too good to be true, right?
Well, that's exactly what our Flash advergames do. Think about all the hundreds of thousands that are spent on TV, radio, magazine and newspaper advertising, to reach a relatively small audience. One of our recent advergames has had well over 3,000,000 plays (ad views) in the first 12 months. Not only that, but it continues to get tens of thousands of views per day, over a year later, and drive massive amounts of traffic to the client's website. All this was possible with a mere £3000 budget.
Wouldn't you like to take advantage of this cutting edge form of online advertising?
So What Are Advergames?
Advergames fuse advertising and entertainment into an engaging, interactive branded experience. We use our extensive video game design experience to produce games, exclusively built around your brand, product, or service. Then we distribute your game to our extensive database of online games portals and community sites to guarantee massive numbers of people play your game and interact with your brand or product.
Then you can sit back and watch the results, by logging in to the industry leading game tracking we use in all our advergames. You'll be able to see details of exactly who is interacting with your brand and how.
Why You Should Be Using Advergames
Advergames have many advantages over the traditional forms of advertising you're currently using, including:
Advergames are interactive - Unlike traditional advertising methods, your audience doesn't just see your advert, they interact with it. This makes your campaign much more memorable.
Advergames are fun - Your audience actually enjoys seeing your advert and interacting with it, unlike most other forms of advertising.
Advergames don't have a fixed lifespan - After the initial production and distribution, our advergames continue to work for you over the longer term. Our games have been played by millions worldwide and continue to generate massive exposure for the brands, products and services they advertise.
Advergames are trackable - We use industry leading in-built tracking in all our advergames to allow you to measure the success of your campaign. You'll be able to log in and see who is interacting with your brand and how, including geographical locations, view durations, return visits, click-throughs, hosting sites and much more.
Advergames provide worldwide exposure - Advergames can be a great way to increase brand awareness outside your own country. We have an extensive database of worldwide websites that we can distribute your game to, ensuring your game has the best possible impact.
You don't need paid placements - Although it's possible to use them, paid placements aren't necessary. There's a huge number of worldwide community sites and online games portals in our database that will feature your game for free.
High click-through rate - As well as increasing brand awareness, advergames provide much higher click-through rates than most other forms of online advertising. We've experienced click-through rates of over 20%, many times higher than the best performing banner ads.
Advergames can go viral - A great advergame will not only get passed between individuals, it will spread amongst websites. Our advergames often spread this way to games portals and blogs outside our distribution network, meaning extra exposure for the brands they advertise.
Who Plays Advergames?
Despite what you might think, it's not just kids that are playing games online, in fact that couldn't be further from the truth. Research has shown that a large percentage of casual online games players are adults, and women are just as likely to play as men. So advergames are suitable for targeting a wide range of demographics, not just children, or the youth market.
Who Uses Advergames?
We've already worked for a wide variety of clients who are currently seeing the benefits of advergames, including small independent website owners, independent record labels, charities, London based marketing & advertising agencies and one of the biggest theatre companies in the UK.
So why not get the ball rolling and get in touch to see what we can do for you?
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